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Information for Sponsors & Business Partners
Why Sponsor the California State Fair?
Look at the Numbers...
 During
the 18 day event, the
California State Fair typically draws over
900,000 guests! That's more than a season's-worth of sports fans at Sacramento Kings and
Sacramento Monarchs games! Where else in California can you have access to
those numbers in such a short period of time and in a controlled environment?
As the capitol city, Sacramento is a city where policymakers from Crescent City
to San Diego gather year-round to influence industries from telecom to
manufacturing to agriculture. What's more, we're multi-cultural! Our
programming reflects the ethnic diversity of this state and, as such, there are
plenty of opportunities to present your product to a certain segment of the
market.
 Look
at the Value...
When you factor in the ability to reach an entire family unit of buyers, users
and influencers for an extended number of days and the state-wide media
coverage during that period of time, the California State Fair is the
single most cost effective sales and marketing platform in the Golden State!
If you don't believe us, look at the IEG Audit, it speaks for itself.
2002 IEG Sponsorship
Valuation
Look at the Attitude...
It's not just the sheer size of the crowds that is of interest to our blue-chip
sponsors; it's the expectations of our audience. When fairgoers
come through those turnstiles, they expect to interact with
their surroundings! They are hungry to see what's innovative, new, exciting and
available to them and, they keep coming for 18 days!
Look at the History...
 Last year
the California State Fair celebrated 155 years in operation. We are and have
continuously been an integral part of the state's history, practically since
its inception in 1850. How many business ventures can claim that kind of
legacy?
Sacramento is red hot! As the second fastest-growing market in California and
among the top 20 U.S. DMA, this is where you need to be for great exposure of
your business.
For more information
Write:
California State Fair
Sponsorship Information
P.O. Box 15649
Sacramento , CA 95852
Call: 916-263-3075
Email: sponsorships@calexpo.com
State Fair Information
Sacramento Independence
Day Celebration
California Grape and
Gourmet
Cal Expo Information
For more information Contact:
Brian Honebein
Write: California State Fair
Sponsorship Information
P.O. Box 15649
Sacramento , CA 95852
Call:
916-263-4041
Email:sponsorships@calexpo.com
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